Dirty Leeds® policies

Trademark Information

Information about the Dirty Leeds® registered trade mark, authorised retail use and independent supporter brand status.

Dirty Leeds® trade mark

Dirty Leeds® is a registered trade mark owned by John Sugden.

Dirty Leeds Company is the independent online shop authorised to trade under the Dirty Leeds® brand.

Please do not use the Dirty Leeds® name or branding in a way that suggests your business, product, account or page is connected with, endorsed by, or part of Dirty Leeds® without permission.

Authorised merchandise

This website is the official online retail outlet for Dirty Leeds® merchandise.

Products sold through dirtyleedscompany.com are sold by Dirty Leeds Company under the Dirty Leeds® brand.

If you are unsure whether a product, page or seller is connected with Dirty Leeds®, please contact us.

Independent supporter brand

Dirty Leeds Company is an independent supporter-led shop. It is not the official Leeds United Football Club shop and is not operated by Leeds United Football Club, The Football Association, the English Football League or any official club retailer.

Any football, Leeds or supporter references on this website are used as part of supporter culture, product descriptions and brand presentation.

Permissions and contact

For permission requests, collaborations, wholesale enquiries, events or questions about use of the Dirty Leeds® brand, please contact us through the contact page.

Last updated: 20 June 2026.